Our clients wanted a slick, modern, strong logo design for their smoke shop in Pike Place Market. With a strong focus on the X we developed letterforms that related to its angles. This changes the name from the standard exPERience, to EXperience. The X is also used as a graphic element in the interior design. The same design strategy of using slick, modern, strong color and form carried through to the interior design as well.
The Modern Deco style for the main restaurant dovetails nicely with the secret “speakeasy” at the rear of the restaurant which harkens from the same historical period.