Sushi Poetry


Redmond, WA


Restaurant & Bar

  • Branding Identity
  • Naming
  • Logo Design
  • Interior Graphics
  • Signage Design
We were hired to develop a complete restaurant branding design package for this Asian influenced sushi and seafood buffet.

Haiku Naming:

After research and brand development we came up with the name Haiku:

  • Haiku is a Japanese word that is familiar to westerners.
  • Sushi is a kind of poetry, like a haiku, a specific form with few ingredients carefully chosen and arranged.

Haiku Logo

The logotype uses Asian inspired letter forms and the symbol is a play on Japanese letter forms and calligraphy using seafood and sushi symbols.

Haiku Sign

Channel letters with halo light for the main front sign.