Pink’s asked us to design packaging for their ice cream pint as part of a major brand overhaul. Pink’s Ice Cream is the brainchild of ‘Pink’, ice cream maker extraordinaire, and has a wide variety of unusual, imaginative flavors, all using fresh, natural ingredients. Our logo solution incorporates a stylized profile of Pink herself, dreaming of all the special ingredients she could combine into new flavors, topped with an ice cream crown. The project also included packaging and a vehicle wrap.
Our packaging solution had to easily inform the consumer the flavor of the ice cream within, while keeping the brand message consistent. We used a series of free floating bands, that wrap the carton, in a different color for each flavor. The result was a simple clean design that is immediately informative.