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Branding & Identity

How it Happens

BRAND IDEALS

Great branding design builds great companies

Brand is a promise, it is the big idea, the expectations consumers have about a product, service or company. People fall in love with brands, trust them, are loyal to them , believe in them. Your brand stands for your company. Good branding design builds strong companies.When we create a brand identity for a company we follow a well thought out process involving thorough research, expert design sensibility, dedication, collaboration, communication, and inspiration.

Know yourself.

Research is a necessary foundation for meaningful brand strategy and the only way to validate preconceived impressions. Our first step to research your brand identity will be to organize and evaluate the information that is already in place. Then to develop a plan to fill in the missing pieces.

Know your friends.

How do stakeholders perceive the brand? How do stakeholders find out about the company?

Know your enemies.

We perform a competitive audit which includes: leading competitors, competition metaphorically close to your concept, and direct competition. We examine positioning, visual identity, brand hierarchy, key messages and much more.

LOGO DESIGN

The research is done — the visual design process begins

 

Visual Brief

After establishing a thorough understanding of your company, through research, conversation, and collaboration, we assemble the visual brief. The visual brief is a collection of images: photos, illustrations, typefaces, colors and shapes, gathered together into a collage that gets to the heart of the personality of the new brand.

Basic Logo Elements

The initial logo design is developed in black and white, showing the form and balance of the logo without the distraction of color. Your logo may eventually consist of all or some of these parts:
Logo
A unique symbol identifying the company or product
Logotype
A unique type or lettering that spells out the name of the product or company.
Combination Mark
A symbol and logotype together

Expansion of the Identity

Once the initial logo design is developed and approved the identity is expanded to include color, typography and motion

We develop graphic assets based on branding style

  • Signage
  • Packaging
  • Posters
  • Video presentations
  • Brochures
  • Print ad campaign
  • Business collateral
  • Website Design
  • Labeling
  • Catalog
  • Menus
  • Stationary systems
  • Vehicle graphics
  • Annual Reports
  • Power Point presentations
  • Trade show booths

FEATURED BRANDING PROJECTS

TAM

Tam Noodle Box logo is a 3-D rendition of a take-out box using letterforms and simple graphic shapes.
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AVANT

This project was to create name, story and logo for high end apartment building. Avant was the final name selected for the characteristic of being original and innovative.
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INDO

Indo’s logo design incorporates the crow, a common street bird in Thailand as well as here, making it a fitting representative for this very popular street food restaurant in Tacoma.
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UNICEP

Unicep contacted us to give a fresh new look to their branding and packaging. The company packages medicines and cosmetics across various industries.
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Catch Design Studio

9031 21st Ave SW
Seattle, WA 98106
Tel: 206-322-4323
Fax: 206-322-9177
inquries@catchstudio.com

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