Branding & Identity
How it Happens
How it Happens
Brand is a promise, it is the big idea, the expectations consumers have about a product, service or company. People fall in love with brands, trust them, are loyal to them , believe in them. Your brand stands for your company. Good branding design builds strong companies.When we create a brand identity for a company we follow a well thought out process involving thorough research, expert design sensibility, dedication, collaboration, communication, and inspiration.
Research is a necessary foundation for meaningful brand strategy and the only way to validate preconceived impressions. Our first step to research your brand identity will be to organize and evaluate the information that is already in place. Then to develop a plan to fill in the missing pieces.
How do stakeholders perceive the brand? How do stakeholders find out about the company?
We perform a competitive audit which includes: leading competitors, competition metaphorically close to your concept, and direct competition. We examine positioning, visual identity, brand hierarchy, key messages and much more.
After establishing a thorough understanding of your company, through research, conversation, and collaboration, we assemble the visual brief. The visual brief is a collection of images: photos, illustrations, typefaces, colors and shapes, gathered together into a collage that gets to the heart of the personality of the new brand.
The initial logo design is developed in black and white, showing the form and balance of the logo without the distraction of color. Your logo may eventually consist of all or some of these parts:
A unique symbol identifying the company or product
A unique type or lettering that spells out the name of the product or company.
A symbol and logotype together
Once the initial logo design is developed and approved the identity is expanded to include color, typography and motion